I have been in Advertising & Marketing for over 25 years, primarily as a copywriter. I hold a Diploma in Advertising from the Association of Advertising Agencies (AAA). With the world changing from traditional print, TV and radio advertising to digital over the years, I decided to up-skill myself and did a Digital Copywriting Course through UCT. Then I decided to go the whole way and learn everything I could about Digital Marketing (Strategy, Design, Copywriting, Back-end Tech, Facebook Advertising, Google Advertising, Adwords, Re-targeting, Click Funnels and more). This was  a very tough course, but I finally received my Certificate of Excellence. My full CV, awards, references and examples of my advertising work is on my personal website at siobhan.co.za